Manual designs products that encourage you to slow down and appreciate the moment.
In a time when mainstream culture pushes us towards the fastest food, miracle appliances, and technology that does the thinking for us, we have a divergent perspective.
We think the effort of preparing food can be just as pleasurable as the actual meal. We think there's pride in making something yourself. We think there's joy in repetitive rituals. We think food is best when it's slow.
At Manual we create products that are first and foremost tools for food, but also express deeper meaning through thoughtful design.
Manual is craft over convenience
Manual is ritual over routine
Manual is simplicity over novelty
Manual is directed by Craighton Berman—a designer who has work in the permanent collection of the Art Institute of Chicago and was the first designer to use Kickstarter to launch a product. Based on this background of high design mixed with DIY attitude, Manual was founded to produce products that combine the authorship of design with the spirit of slow food.
Manual is managed by Emily Berman — trained chef and creative partner with a passion for homemade mayonnaise and excel spreadsheets. Emily's background in studio art, operations, and the culinary world adds a unique mix of creativity and structure—and delicious lunches—to the Manual studio.